No, this is not a post about a mystical connection between the delivery of babies and the delivery of mail. It is about something totally different.
My agency has just won the Domino’s Pizza account. And it is worth $150 million. To kick off our partnership, Domino’s delivered free pizza to all three of our offices. It took me 30 minutes to wrap my mouth around one, though. Because we all (some 400 hungry admen at the Boulder office) had to stand in line. It made me recall Russia during Communist times and shortly thereafter. We did not have a food delivery culture at that time. Instead, we had another exciting cultural institution. We had to stand in queues to get bread, sausage, cheese and other essential staples. Until today, I’ve never thought that delivery and queues are connected. But so is democracy and totalitarianism: you may have freedom of speech but the main challenge is to get heard.